Fitness centers in Phoenix, AZ - the market now

Maricopa County · updated 2025 Q4

Category count

595

Establishments, Maricopa County, 2025 Q4

Category direction

-2.5%

Establishments, year over year

Employment direction

+1.1%

Employment in the category, year over year

New competition

Funding approvals for the category, 2024-10 to 2026-06

Capital entering

$3.7M

Total dollars approved for the category

Market direction

Maricopa County counted 595 fitness centers in 2025 Q4. Establishments shrank 2.5% year over year; employment in the category rose 1.1%. 10 nearby operators received business funding recently - $3.7M in approvals. New competition is being financed.

Updated 2025 Q4. County figures cover Maricopa County, not the full metro. Funding window: 2024-10 to 2026-06.

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